For Sale By Owner Tips出售老板小费
Sell Your House Without a Real Estate Agent你的房子卖无房地产经纪人

How To Advertise Your House如何宣传您家

Don’t worry.  You’ve already done the hard work.  Your research has been conducted, your home has been cleaned and prepared and you have all the vital information necessary to offer prospective buyers.别急.你所做的努力.你做过研究,您家已清洗和准备你所有的重要资料,提供必要的买家. Now you need to get the word out!现在需要找字!

Get a Sign获得标志

You are going to need a professional looking sign to post in front of your home.  Although you will be finding prospective buyers from other avenues, you can’t forget the valuable ‘drive-by’.  This also allows you to benefit from the buyers visiting other homes for sale in your area.你将需要找一个专业标志张贴在你家门前.虽然你会从其他途径寻找买家,你不能忘了宝贵的动力--'.这也让你能从其他买家参观家园出售贵区.

This is not the time to post a handmade sign (unless of course you are very talented in the field).  Home buyers are not yard-sale shopping.这不是一个时间后手工签署(除非你是很有才华,当然在外地).置业子里没有销售购物. Put some money into it and have a clean, professional sign to represent your offer.  Find a sign shop in the phone book or by recommendation and order or rent a ‘For Sale by Owner’ sign.有的把金钱投入,有一个清洁、专业标志代表你提供.打电话找签店、命令或推荐书,或由租『出售老板的征兆.

You will need to post your phone number on the sign and it would be a good idea to have a contact name as well to make callers more comfortable.  Details about the house are not a necessity as prospects have seen the home and can ask you about any other details on the phone, but do include a key feature if it doesn’t clutter up the sign.  Some realtors leave printed information that can be taken home by passers-by including the price and a list of features.  This is not required, but a nice touch if you wish to provide it.你要你的电话号码后,就签这是一个好主意已姓名及联络电话,以作更舒适.详细了解房子不是必需品,作为前景看过你家可以要求对任何其他细节进行通话,但这样一个主要特点包括:如果不签杂波起来.一些房地产信息,能留下印采取回家途的清单包括价格、特点.这并不是要求但是如果你想好触摸提货.

Make an Ad专作

You will need to place an ad in the newspaper or a magazine for home buyers.  However, some of the magazines are ‘trade-only’ and will only accept listings by realtors.你们需要刊登在报纸或杂志的专为置业.但是有些杂志是'行业唯一的上市活动,将只接受房地产.

You don’t need to create or pay for a full page ad in the local paper to get results.  Small ads can be equally effective since home buyers will read all the relevant listings in order to find the ‘perfect’ home.  On the other hand, a badly worded ad can be a waste of space and a waste of time no matter how big it is or how much it costs.  Where do you start?你无须支付或创造整版广告在当地报纸取得成效.小广告同样有效,因为可置业会读所有相关上市为了找到'善'回家.在另一方面,一个专字可不好浪费空间,浪费时间,无论多大或者是多少成本.你那里开始?

Collect several local papers and read the ads placed there.  Try to determine which ones catch your attention and which ones loose your interest.  You will likely find that rambling, lengthy and detailed ads not only bore you but offer so much information you no longer need to see the home or talk to the owners.  This is a critical mistake.  You want to give the buyer some reason to see y our home.经过几个地方收集论文和广告设置.设法确定哪些是引起你注意你感兴趣的松散.你可能会发现,海北、广告不仅篇幅详尽而背负你提供这么多的信息,无需再见到你家业主或交谈.这是一个非常关键的错误.你想给买方因故见到肽Y我们的家.

If a certain feature is being promoted by a large amount of advertisers, don’t use it as the focal point of your ad or it will get lost.如果某一个特点正在推动的巨额广告不使用它作为重点专案否则你走失.

Professional marketer’s use a concept called USP – Unique Sales Proposition.  Determine what you have that can be featured that is not being commonly addressed in other ads.  This will make you stand out from the crowd.专业有一手的使用观念称为药典--独特的销售主张.你有什么可说展出通常在没有其他广告.这会让你站出来的人群.

If you see several ads that state in the headline ‘GREAT LOCATION’ you might want to stay away from basing your ad on that particular feature.  Choose something else like ‘NEWLY RENOVATED’ or “SAVE M ONEY – PRIVATE SALE’ to stand out from the crowd.如果你看这几个国家在广告标题的位置伟大'你也许要远离依据你专一点特别专题.像别的选择『新装修的还是"救救米地段-私人出售』人群中脱颖而出.

Start by writing down two or three features of your home.  Select one to highlight and list the others for increased interest.  Do not list every possible feature or buyers will not be inclined to call.  Give them something to contact you about.先写下来两三家特色.一个突出的名单中挑选,并为他人增加利息.每册或不播出专题买家不会倾向于打电话.给他们一点联络一下.

Some ideas for features you might advertise are:你可能有些想法宣传特点是:
Large Yard, Renovated Kitchen, Grade Entry Basement, Bright Rooms, Quiet Street, Close to Schools (shopping, transit etc.), Heritage style, New home, Starter home, Landscaped, Pool, and so on.大院子,整修厨房,进入地下室年级,明亮的房间里,宁静街靠近学校(购物、交通等),文物风格新家园、曲家、花木、水池,等等.

If you are selling a condo or other home with common property, include features such as: low fees (meaning the strata fees), pool, exercise room, landscaped grounds, pet-friendly etc.如果你是卖了家里的公寓或其它共同财产,包括特征,例如:低费(指地层费用)、池、健身室、花木场、宠物等友

For example, imagine you are selling a three bedroom home with an unfinished basement, large yard that is close to schools.例如,你可以想象卖了家里三个房间一个未完成地下室、大院子就是靠近学校.

Your finished ad might look like this:你这个样子,可能是以成品:

SAVE MONEY!省钱! – Motivated private seller, no commissions!动机私人卖方,没有佣金!
Three bedroom bungalow w/ large yard and basement – great for family.三卧室别墅-/大院子、地下室--巨大的家庭.
$250,000.25万元. Call Brad for viewing xxx-xxxx.第三十观赏布拉德致电--为XXXX.

The same ad could also say:同样也可以说是以:

FAMILY HOME – 10 minutes from town, near schools.家里-10分钟,由镇附近的学校. 3 bedrooms w/ basement (could be family room).卧室3-/地下室(可家庭室). Only $250,000.只有25万元. Sale by Owner.出售老板. Call Brad xxx-xxxx.第三十致电布拉德-为XXXX.

As you can see, the main feature may attract either a younger couple looking to save money on a starter home or a family looking for room for their growing family with attention to schools and expandable space.  You may choose a different feature.  Try several ads in different papers.  Ask callers where they saw your ad to determine which one is working harder for you.你看,其主要特点是可吸引年轻夫妇找省钱家庭或家族对起动机寻找自己的余地越来越重视家庭与学校的空间和张力.你可以选择不同的特征.尝试不同的广告文件数.请来电那里见到你确定哪一个是专工作力度你.

On the other hand, don’t be TOO vague.  If you don’t give an idea of the cost, location or size of the home you may be fielding calls from individuals that would not really be in your market.  This will only disappoint you as your home is turned down again and again by buyers not looking for your home.在另一方面,也不能过于笼统.如果你不给个说法的成本你家大小或位置,可从个人电话,你会不会真的市场.这只会令你失望,因为你的家是一次又一次回绝了买家不找你们的家.

Place the Ad位专

Place the ad on the day of the week with the most listings in your paper.  This will attract the most viewers.  Some papers may have large sections on real estate on Saturdays, others might be Sundays.  Place your ad in both papers on their respective good ad days for the most attention.关于地方专周日与您最上市文件.这将吸引大多数观众.有的论文就可能有大型房地产路段星期六,别人可能星期天.您在公元两地各自的论文专好天最引人注目.

Also consider placing your ad online in a For Sale by Owner website listing.  This will be especially helpful for individuals who do not live in your town or city but are looking to move into the area.  Look up ‘sale by owner homes’ or ‘FSBO’ for websites that provide this service for a fee.你还考虑将在网上广告主网站上市发售.这将帮助尤个人生活并不贵镇市,但期望迁入该区.查看'老板家出售'或'fsbo'这个网站提供的服务费.

Don’t Forget…别忘了::

Whatever you do, don’t forget to TELL people you are selling your home.  You never know who’s looking – or who knows someone who’s looking – for a home like yours.不管你做别忘了告诉人们你是推销自己的家.你永远不知道谁在找或谁知道某人谁找换置像你.

Bring it up.  When the clerk or dentist asks how you are tell them you are actually looking for a new place and have your own home on the market.  Do they know anyone looking for a home in your area?提起.当秘书或牙医问你,你告诉他们,其实寻找新地方,有自己的家了市场.不知道做任何你找一个家面积? Networking is a key element for many sales people, and right now YOU are your sales team, so use it!网络化是一个关键因素,很多人销售,现在你是你的销售队伍,所以用它!

You will also be attracting the attention of realtors.  Be prepared for their calls and visits attempting to persuade you that you cannot do this without them.  They are wrong.你也会引起房地产.做好信访试图说服他们召唤你你不能说他们没有这样做.他们错了.

 

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